Our Story

After working in the fashion industry for over 35 years, Emma Stordy, founder and sole-director of futurelove, found herself growing increasingly unhappy with the negative impact fast fashion was having on the environment. Her vision is to change how, why and where people shop by creating a more sustainable, circular and social shopping experience. Futurelove aims to breathe new life into unwanted and discarded garments that have a past, present and future. We want to change the way you think and change the way you shop. 

We are committed to a long-lasting future for branded fashion pieces. Looking to the future so we will in turn have a future. We work with pre-loved, vintage and unwanted branded clothing destined for landfill to upcycle, reconstruct, restyle and resale. Each style creates minimum waste as we endeavor to use or recycle as much of each piece as possible. Bespoke and made-to-measure styles are available on request. Creating sustainable, timeless, stylish pieces for the future. Keep telling stories.

We believe in responsible shopping and production. All online orders are packaged in compostable bags and processed in our studio by hand. We specialise in preloved, with a focus on our curated brand list; Levis, Ganni, Saint Laurent, Yves Saint Laurent, Vintage Victor and Rolph, Vivienne Westwood, Isabel Marant, Isabel Marant Etoile, Iro, Ba&sh, Acne Studios, Stand Studio, Rag & Bone, and many more…